|
Post by account_disabled on Dec 6, 2023 8:07:43 GMT -2
The principle of operation of this solution is even simpler. A user visiting your website or a specific section of it goes to your remarketing list. With RLSA, you can adjust your click rates for that user , displaying your ad in a higher position and increasing the chances of them returning to your site. How can you leverage the power of RLSA? Create appropriate remarketing lists for users who added products to the cart. Did not purchase them. Create new or duplicate existing campaigns and add remarketing lists to them in the "audience" section. Adjust rates for returning users. When creating an RLSA campaign, you Job Function Email List have two options - targeting and observing. Which one is best to choose? Targeting – Reaching only users on your marketing lists. Observation – reaching users from remarketing lists and people from organic traffic. You can design RLSA campaigns in two ways: By creating a complementary campaign to an existing one, duplicating it and targeting only people on remarketing lists. This way you can tailor your content to a specific type of recipient. By adding audiences from remarketing lists using the follow-up strategy to an existing campaign, adjusting bids for people returning to the site.
|
|