Post by account_disabled on Mar 11, 2024 2:40:47 GMT -2
The term Martech signals the intersection between marketing and technology. It includes the technological activities and tools that help marketers achieve their goals. Today, marketers cannot ignore technology. Indeed, I believe that the marketing profession will be increasingly in symbiosis with everything that is technology. Those who are unable to understand how to use software to make marketing and communications activities more effective and efficient will lose a crucial competitive advantage. The first to map out this new territory was Scott Brinker, VP of Hubspot and author of the chiefmartech site .
The panorama includes technological solutions capable of facilitating different types India Mobile Number Data of activities of those involved in marketing: advertising (in this case we often talk about AdTech) and its variations such as mobile marketing, display and programmatic, search, social, native, video, PR, print; the contents (apps, email marketing, videos, CMS, SEO); the world of social media and relationship management (social monitoring and management, community, influencer marketing, loyalty, chat, CRM); ecommerce and sales (retail, IoT, sales automation, ecommerce); data (performance analysis and attribution, data intelligence and visualization, DMP); management (management of various types of projects, products, people).
It is a varied world made up of over 7000 vendors which today can be grouped into three macro categories: Ecosystems : platforms of large players such as Salesforce, Adobe, Oracle, Microsoft, Hubspot, Google which, through the availability of APIs and the opening of marketplaces, have allowed third-party developers to create additional software capable of extending the functions of the mother platform; Experts : under this label Scott Brinker puts all those consultancy companies that add value to martech software through customization services (e.g. Deloitte, Accenture, PwC); Citizens Martech : these are software solutions that solve specific problems and can also be created by small developers. We are increasingly moving towards an era of "democratization" of software production thanks to the availability of products that allow less experienced people to easily create code. This will dramatically increase the production of “grassroots” martech solutions. Software is eating the world , to quote Marc Andreessen , and so is marketing.
The panorama includes technological solutions capable of facilitating different types India Mobile Number Data of activities of those involved in marketing: advertising (in this case we often talk about AdTech) and its variations such as mobile marketing, display and programmatic, search, social, native, video, PR, print; the contents (apps, email marketing, videos, CMS, SEO); the world of social media and relationship management (social monitoring and management, community, influencer marketing, loyalty, chat, CRM); ecommerce and sales (retail, IoT, sales automation, ecommerce); data (performance analysis and attribution, data intelligence and visualization, DMP); management (management of various types of projects, products, people).
It is a varied world made up of over 7000 vendors which today can be grouped into three macro categories: Ecosystems : platforms of large players such as Salesforce, Adobe, Oracle, Microsoft, Hubspot, Google which, through the availability of APIs and the opening of marketplaces, have allowed third-party developers to create additional software capable of extending the functions of the mother platform; Experts : under this label Scott Brinker puts all those consultancy companies that add value to martech software through customization services (e.g. Deloitte, Accenture, PwC); Citizens Martech : these are software solutions that solve specific problems and can also be created by small developers. We are increasingly moving towards an era of "democratization" of software production thanks to the availability of products that allow less experienced people to easily create code. This will dramatically increase the production of “grassroots” martech solutions. Software is eating the world , to quote Marc Andreessen , and so is marketing.